Hi, I am a service designer.
I see myself as a change agent, helping organisations to challenge the status quo, think holistically and create value for users.

I enable teams and solve problems by being
facilitator
storyteller
designer
conductor
of collaborative practices
clarifying complexity
to catch insights/opportunities
orchestrate experiences
deliver holistic services




Latest Projects
Mapping the Guest Experience
FOR NORDIC CHOICE HOTELS VIA NETLIGHT
Hospitality | Conductor | Storyteller
Service Design, Customer Journey Mapping, Qualitative Research, Project scoping, Stakeholder Management, Desktop Walkthrough
Reduce crowding for safer travels
FOR STOCKHOLM PUBLIC TRANSPORT AT OPENLAB
Strategic intervention design for Stockholm public transport (SL) to reduce crowding during COVID-19
Public Services, Transportation | Facilitator | Conductor | Designer
Design strategy, Design Thinking, User Research, Ideation, Prototyping, Cross-disciplinary collaboration
Making Space for Service Design
AT KRY (LIVI in France)
Healthcare | Facilitator | Storyteller | Conductor
Service Design, Stakeholder Management, Workshop Design and Facilitation, Design Strategy, Roadmap Planning, Co-design, Service Blueprints
A nudge to eat sustainably
FOR ELECTROLUX GUIDED BY DESIGNIT, AT KTH
A service concept, Qualable for Electrolux to make sustainable eating a preferred choice
Sustainability, Retail | Conductor | Designer
Service Design, User Research, Prototyping, Trigger material testing, Ideation, Storytelling, Storyboarding, Filmmaking
Launching the Digi-physical care service
AT KRY (LIVI in France)
Healthcare | Facilitator | Designer | Storyteller | Conductor Service Design, Qualitative Research, Future Blueprinting, Workshop Design and Facilitation, Experience Prototyping, Desktop Walkthrough, Stakeholder Alignment and Management, Co-design
DESIGN is deliberate.
Hence, it needs to be practised. I have been actively practising design for 6 years now applying my understanding in different contexts. The deliverables from older work don't score well on my report card anymore but it is interesting to see how my process evolved and with that my relationship with design. I am happy to share!
3-4
Number of people I introduced (sold) Service design to
54(maybe more)
Minutes I need to make people go from service design what? to service design WOW!
(MOST IMPORTANT !)
What people I worked with think about me - Read here on LinkedIn
MEASURING
SUCCESS.
My metrics as a service designer.