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Hi, I am a service designer. 

I see myself as a change agent, helping organisations to challenge the status quo, think holistically and create value for users.

I enable teams and solve problems by being 
facilitator 
storyteller
designer
conductor

of collaborative practices

clarifying complexity

to catch insights/opportunities
orchestrate experiences

deliver holistic services

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Latest Projects
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Mapping the Guest Experience 

FOR NORDIC CHOICE HOTELS VIA NETLIGHT

Hospitality | Conductor | Storyteller 
Service Design, Customer Journey Mapping, Qualitative Research, Project scoping, Stakeholder Management, Desktop Walkthrough

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Reduce crowding for safer travels

FOR STOCKHOLM PUBLIC TRANSPORT AT OPENLAB

Public Services, Transportation | Facilitator | Conductor | Designer 
Design strategy, Design Thinking, User Research, Ideation, Prototyping, Cross-disciplinary collaboration 

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Making Space for Service Design 

AT KRY  (LIVI in France)

Healthcare | Facilitator | Storyteller | Conductor 
Service Design, Stakeholder Management, Workshop Design and Facilitation, Design Strategy, Roadmap Planning, Co-design, Service Blueprints

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A nudge to eat sustainably 

FOR ELECTROLUX GUIDED BY DESIGNIT, AT KTH

A service concept, Qualable  for Electrolux to make sustainable eating a preferred choice 

Sustainability, Retail | Conductor | Designer 
Service Design, User Research, Prototyping, Trigger material testing, Ideation, Storytelling, Storyboarding, Filmmaking

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Launching the Digi-physical care service 

AT KRY (LIVI in France)

Healthcare | Facilitator | Designer | Storyteller | Conductor Service Design, Qualitative Research, Future Blueprinting, Workshop Design and Facilitation, Experience Prototyping, Desktop Walkthrough, Stakeholder Alignment and Management, Co-design 

DESIGN is deliberate.

Hence, it needs to be practised. I have been actively practising design for 6 years now applying my understanding in different contexts. The deliverables from older work don't score well on my report card anymore but it is interesting to see how my process evolved and with that my relationship with design. I am happy to share! 

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Number of people I introduced (sold) Service design to  

54(maybe more)

Minutes I need to make people go from service design what? to service design WOW!

(MOST IMPORTANT !)

What people I worked with think about me - Read here on LinkedIn

MEASURING 
SUCCESS

My metrics as a service designer.

Want to chat about service design, working as an in-house service designer or design for healthcare or design for equity? I am always up for a coffee. Send an email. 

Copyright © 2023 by Anubhuti Gupta. All work is original and all rights reserved.

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